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Under the pressure of price competition makes Apple's music without copy protection on its iTunes online store much cheaper. Instead of the current $ 1.29 will be copyright-free songs will, like all other 99 U.S. cents cost, said Apple CEO Steve Jobs on Tuesday the Wall Street Journal. The prices were converted at the latest on Wednesday.
It was initially unclear whether the price only in the U.S. or in other regions to apply. In Europe, cost-songs on iTunes without copy protection 1.29 euros. Apple is the undisputed market leader in legal music downloads in the U.S. with a share of more than 70 percent.
Recent publications, however, aggressive new competitors: The online retailer Amazon.com sells music without copy protection from 89 U.S. cents per song, the retail giant Wal-Mart gibt it most MP3 files for 94 cents. Observers suspect that the iTunes music corporations competitors favorable conditions for copyright-free songs have granted to the market power of Apple's frameworks.
Recent media reports suggest that Universal Music Industry Leader as a counterpoint to iTunes like to own internet shop, together with competitors Sony BMG and Warner Music Building.
Consumers appreciate copyright free music, because it is based on all music players - and just as often can be copied. The music industry tried long, so-called enforce DRM software (digital rights management), the proliferation of digital music should be brought under control. The flood of illegal copies so that they could not stop.
As Apple several years ago built the iTunes Store, the songs got a restrictive DRM missed: You can normalerweise on the company's iPod music players and only a few times to burn CDs. In February, Jobs urged the music industry to abandon copy protection. In May, Apple launched iTunes Plus brand of the sale of copyright-free music from the first catalog of EMI Group.