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The Japanese electronics company wants from the transaction with HD-DVD devices out. Competitor is Sony with its Blu-ray technology forward.


The format war for next-generation DVD is expected to be finished. The winner is Blu-ray, the format of Sony. Blu-ray is used by Sharp, Hitachi, Panasonic, Samsung and Philips of the Netherlands supported. The Toshiba Corporation, together with NEC the competing HD DVD format developed and this two years ago on the market, will give up this self-development, from business circles, such as Toshiba was reported.

This sets the video industry in its format war, before the mass of consumers between Blu-ray and HD-DVD had to decide. That was the controversy over the VHS and Betamax video tapes in the 80s the case. So far Toshiba has worldwide approximately one million HD DVD players sold. The decision in favor of Blu-ray has doubled in the last WOCHEN endorsed. Six major Hollywood studios - including Disney, MGM and 20th Century Fox - were recently announced their films in future only as a Blu-ray Disc publishing.
Customers have decided


On Friday it announced the world's largest retailer WalMart that he is on Blu-ray set wanted. The supermarket chains controlled 40 percent of the American DVD market.
Wal-Mart based its decision with the wishes of customers. The Toshiba's format will be gradually taken off the shelves. Already on Monday last week, the U.S. Netflix, the largest video-disc distributors in the world, decided to be exclusive to Blu-ray set. Previously the company offered both formats. Netflix opted against HD-DVD, although many of its customers more movies in the HD DVD format to borrow.


As the battle for the video cassette format twenty years ago, playse the porn industry play a role. They, too, has in recent months in favor of Blu-ray decision. After reporting the news agency Reuters, the decision of the Wa-Mart in favor of Toshiba's decision to do so. However Toshiba wants in the final talks with Microsoft, as the software company so far on the HD-DVD format position.

The manufacturer of HD-DVD had promised that their format is cheaper than blu-ray, because it is close to the existing DVD technology borrowed. Industry observers fear the other hand, an HD-DVD format would be developed after a few years, which again to a format change could have led. Blu-ray on the other hand, was designed so that one and a half decades it remained the standard.

Strategy unclear


The Consortium for Sony had enforced so well because it is open to competitioncollaborated, says the Japanese newspaper Nikkei. In addition to a superior audio and video design and clever marketing have given it the rash. Toshiba has not yet agreed on a future DVD strategy. Was possible that the large conglomerate - in addition to electronics and even elevators Eisschränke produced and the third largest semiconductor producer in the world - will only sell players or completely out of business with the laser disc off. Want to exclude industry observers do not understand that Toshiba HD-DVD continue to Europe to sell, where the company otherwise than in Japan and the United States, with HD-DVD in the last year has achieved encouraging results.

Added on 2009-06-21 12:51:04 . ID: 14