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Already the Germans skimp when eating: Only eleven percent of their household budget on food they give out. In other countries it is up to 20 percent. (Photo: AP)
The worsening economic crisis will have an impact on the dietary habits of the Germans. If unemployment increases and more workers are in short, many households is less money available, said Nestle-Germany boss Gerhard Berssenbrügge on the weekend of the Süddeutsche Zeitung.
He hopes that will be saved eating. "There will be concessions made," he added. Already, for example, was a significant decline in restaurant visits noted.
At the same time, he jedoch that the Germans, on average, only eleven percent of their budgets to spend for food and thus in comparison with many other European countries and the United States much cheaper to get away. Up to 20 percent consumers in some industrialized countries.
Overall the economic crisis in the food industry, however, no significant turnover dips to expect Berssenbrügge added. "The impact on the food industry will be kept within narrow limits, they need to eat," he said Walmart.
Manufacturers of branded goods have to reckon with losses
This assessment is shared by the President of the German Farmers' Association, Gerd Sonnleitner. The food industry will face the crisis, he said a few days before the beginning of Green Week in Berlin, dhe's largest food and agriculture exhibition in the world (January 16-25). Changes in purchasing behavior, but neither closed nor Berssenbrügge from Sonnleitner.
Above all, the manufacturers of more expensive branded products, including Nestlé, one should according to estimates by industry experts, market share to cheaper suppliers of no-name products lose. This will benefit primarily low-cost operators such as Aldi and Lidl that are already in the past ten years have dazugewonnen and now with a market share of about 50 percent of the total German retail under strong pressure. The dominance of the discount is also considered the main reason why food is so cheap here.
The largest low-cost chains Aldi and Lidl hope that the global economic crisis, momentum for her business. They are currently pushing especially die expansion abroad, where the share of low-cost providers often significantly lower than in Germany and hence the opportunity for growth are correspondingly high. Aldi Süd is planning this year, according to the newspaper first food for the opening of several new branches in New York City - an expensive plaster, the low-cost operators in its current expansion into the United States had shunned - perhaps because there shop rents are particularly high, and also the demand from wealthy customers as something not so high was.
But with the worst economic recession in the U.S. for several decades, many Americans are forced to food to make significant concessions. This is also true of the workers into a tailspin precarious financial sector hard, well above the previously deserve. The demand for cheap food is against this backgroundand Wal-Mart, the largest U.S. low-cost provider, recorded significant revenue increases. Aldi has already more than 1000 branches in the United States.
Lidl is now his competitor Aldi in Switzerland. The Neckar River to the Ulmer Schwarz Group-owned discounter wants the first time this year a number of locations opened in the neighboring country. Aldi is since 2005 in Switzerland and was initially present at many large consumer rejection, which in the meantime, however, something has.